NTL buys Virgin Mobile.
At long last Virgin has accepted an offer of £962 million from NTL for Virgin Mobile. This will create the UK’s first “quad play” provider offering home phone, digital TV, broadband and mobile products and is part of NTL’s vision of become a massive force in the telecommunications market. NTL recently merged with fellow cable provider Telewest. NTL will rebrand as Virgin, but only if Richard Branson is happy with improvements to NTL’s rather dodgy customer services. Virgin has a good name in terms of customer services and its focus is on keeping its customers happy. That attitude is likely to be forced on NTL in an attempt to bring NTL out of customer service hell. This is great news for existing NTL customers.