NTL:Telewest to move into the high street
NTL:Telewest are planning on selling their triple offering of broadband, home phone, digital television and mobile phones through Virgin stores next year. The merged company of NTL, Telewest and Virgin Mobile will be re-branded under the Virgin name. Part of the deal allows the products to be sold in Virgin’s 120 high street stores.
This will allow NTL:Telewest to really take on the likes of the Carphone Warehouse. It is also seen as a reversal of the trend for businesses to move their sales functions online.