Talk and Surf for Free
TalkTalk (part of Carphone Warehouse) have been rumored to take the UK telecoms market by storm later this month. Carphone Warehouse recently acquired Onetel and Tele2 to bolster its customer numbers and put itself in pole position to be the biggest competitor to BT.
But that is not enough for the aggressively minded folk at Carphone Warehouse HQ. While they have done well in the home phone (landline) market with 2.5 million customers, they are well off the boil in the broadband market. They have simply failed to attract a significant number of broadband customers.
So how are they going to make inroads in the ultra competitive broadband market? By doing what no one else would dare to do and offer it for free! Rumours are spreading about the offer to end all offers and to be fair, noone really knows what they are going to do. One option appears to be to offer a home phone/broadband bundle that includes line rental, all inclusive phone calls (to UK landlines) and broadband for less than £25 per month. BT’s Together Option 3 plan offers line rental and all inclusive calls for £25.50 EXCLUDING broadband. So TalkTalk would effectively be offering broadband for free. This would beat any other product out there. Even if you purchased the cheapest broadband, line rental and call package from individual providers, you still would not come close to this offer.
There are other options available, such as offering a free talk package to someone who takes broadband or simply cut priced standalone broadband.
What ever the finer details are, it is likely to be a ground breaking offer. Watch this space!
More info:
http://technology.timesonline.co.uk/article/0,,20411-2111851,00.html