Carphone Warehouse loses Vodafone
Carphone Warehouse will not longer be able to sell Vodafone monthly contract phones. Vodafone has signed an exclusive deal with Phones4u. This places a fundamental aspect of the Carphone Warehouse model in jeopardy. Carphone Warehouse will no longer be able to offer a comprehensive range of mobile deals.
Charles Dunstone, Chief Executive of Carphone Warehouse, claims that Vodafone had approached them about signing an exclusive deal, but they refused it: “”We are surprised and disappointed by this decision,” he said. “But we have to protect the impartiality of the advice we give customers and we just could not sign this type of contract.”
This move means that customers are going to ensure that they shop around, as it is no longer possible to compare mobile deals in one retail store.