Mobile Penetration Passes 100%

According to IDC, mobile penetration has passed 100% in many European countries. Many experts believed the mobile market had reached saturation point and could no grow anymore. This has proved to not be the case, with a 7% year on year increase in mobile shipments in the 2nd quarter of 2006. This is partly due to 3G devices becoming available at affordable prices.

Nokia is still the main player in the market. Shipments of mobile devices in the 2nd quarter:

  • Nokia 14.5 million
  • Motorola 7.1 million
  • Samsung 5.1 million
  • Sony Ericsson 4.5 million

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